Thinkings
Search Squad bases its Search Engine Optimization work on a
methodical and sophisticated approach that has been refined
over the last few years.
It is an approach that has proven very successful for our
clients.
Search Squad follows a four stage process:
1) Environment Report - Following a briefing
from the Client, this stage assesses the playing field against
Key Performance Indicators (kpis).
It provides an analysis of current online position, competitor
activity, risks and trends.
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THE ONLY SEARCH SQUAD THAT PROVIDES YOU WITH THINKING
RATHER THAN GUESSWORK
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2) Meta
Sets - From the Environment Report, the meta data on
your site is assessed against and matched to, current search
engine algorithms. This provides us with a good indication on
your ranking potential. Armed with this information we create
your own unique Meta Set.
This involves more than mere meta tags and is designed to
improve the potency of your pages in search engines.
3) Listing - There is a concentrated listing
effort to ensure your pages are submitted into the most
appropriate search engines according to your needs. Search
Squad follows a process of submit, check, challenge, re-check,
re submit.
4) Reporting - This is usually about meaningless
figures and statistics. We look at it from a customer and
marketing focus to provide you with reporting that is more
relevant to your needs.
Search Squad provides you with a thorough analysis of the
results. We can report on ranking, ground gained or lost,
reasons why, risks, threats, competitor activity and
opportunities.
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