Thinking Internet Management Products:
Audience Management
The internet has been used to date as a one-visit experience. Too few companies are working to establish an audience and develop a relationship with that loyal customer base.

Estee Lauder, the giant cosmetics company is one that has. It has established a database of 350,000 interested subscribers with whom it can continue a conversation through email. It can test new product ideas, make internet offers and drive them into stores for special offers and trial packs. So far it is proving very successful and profitable. This is  being achieved through the power of email.

Email is the most effective form of relationship marketing available. Like the internet, email is growing at a phenomenal rate. It is the internet's most popular activity.

In the last year, email users in the U.S. increased by 727%.

It has become the defacto form of communication for business. Ten years ago, email was 5% of telecommunication traffic. Today, with internet traffic doubling every 100 days, it’s nearly 50% It’s estimated that within five years, data such as email, will account for about 70% of all telecommunication traffic.

It is low cost. And it is fast. Offers reach interested customers within seconds and it is 2 to 3 times more effective than traditional mail. The reason for this is simple. Most email newsletters ask you to subscribe and you are able to unsubscribe at any time.

The norm with email marketing is the "opt-in / opt-out" nature of it. You receive what you ask for and "opt-out" when you choose. No unwanted mail, or promotional brochures clogging up you mail box.

This creates unparalleled loyalty and readership. It has also been proven to have a shelf life. One email marketer was still receiving a 7.1% response two weeks after the initial mailing. It means people are saving their emails to read and explore at a later date.

The "opt-in" nature of email marketing is making this rapidly expanding form of communication one of the most cost effective available. At Thinking, we put together a proposal for a client that shifted the main communication channel from paper based newsletters to email. It would cut costs by 67% yet help double their loyal database.

Thinking Internet Management Products:
Internet Brand Management
Thinking Australia's Internet Management looks at optimising a company's internet presence. It does this through the management of audience, voice and customer experience. These are issues not normally associated with website development, but are related to ensuring a brand or company's image in the online world matches its image in the physical world. This is performed on a consultation basis and is performed to meet quantifiable goals that meet an organisation’s brand strategy.

Thinking Internet Management Products:
WaitLoss
The "Thinking Wait Loss Program" is more than just about fast downloads. It’s also about the amount of time it takes to get from anywhere on the internet to your site. And from there, to anywhere else on the site. We’ve noticed that in some cases this can take as much as 10 frustratingly slow clicks.

Our feeling is that no section of your site should be more than 2-3 clicks away from any other section of your site. Thinking’s WaitLoss Program is designed to look at various design and navigation features to speed communication: It’s function is to streamline the flow of important information between customer and company by:

Reducing download times by looking at page sizes and graphics

Reducing unnecessary pages (splash screens, Intermediate pages,)

Reducing clicks: which is usually the result of poor navigation.

Reducing code (many pages are code-heavy so that they can be compliant with all browsers. Their wait times are making these pages incompliant with most users.)

Find the Meat: Wait Loss is also designed to uncover the main reasons why customers are coming to your site (the meat). The task is then to bring this to the fore where it can be easily found. Whether it be a store locator or an Annual Report that is being searched for by stockholders.

  Thinking Internet Management Products:
WebWorthy Report
The first step for most businesses is to have a thorough understanding of their internet presence.

Thinking’s WebWorthy Report is a cost effective way to delve deep into every important area of your internet presence and gauge how it is functioning.

It includes customer seek times through to internet ‘reach’ of your brand.

Thinking Internet Management Products:
Traffic Builder

A systemised approach to increasing traffic to your site.

This is achieved via various options that include search engine optimisation, affiliate and link-to-me programs plus banner ad campaigns.

 
Thinking Internet Management Products:
Link - to - Me

On the internet, the three main methods that your customers use to find you are:
Search Engines
email messages
Other Websites.

Thinking's Link-to-Me Program is about optimising the third of these customer magnets. The best example of this is Amazon.com's use of affiliate links. You have probably never seen an advertisement for Amazon.com, but everyone on the internet has heard of them.

Why? It seems that whenever there is a book mentioned or reviewed on the internet, nearby is a button that at the click of your mouse will transport you to Amazon.com where you can purchase the book.

The Thinking Link-to-Me program understands that on the internet you are not alone. Yes, it is obvious that there are millions of others out there also. But, how do they find you?  Extend your reach, today.