|
Acquire
their permission and you acquire their business and loyalty.
Email
is the internet's number one activity. Some 95% of people join
the internet community so they can have access to email.
So it's not surprising that one of the fastest developing
areas online is email communities. These are interest based
communities that you can subscribe to and join. In return, you
receive news, email newsletters, special offers and interaction
with other members.
The phenomenon has been referred to as permission marketing, yes
mail, opt-in communities, one-to-one marketing and more.
It's the 21 century equivalent of direct mail.
It's just far more targeted and builds that one valuable
element there's never enough of: loyalty.
What ever you call it, email marketing is the most direct and
proving to be the most successful form of online marketing.
According to recent research, six out of ten buyers
receive information from their selected merchants via opt-in
email marketing.
Seven out of 10 online buyers click through to a
companys website as a result of receiving an email newsletter
they subscribed to. This is phenomenally more effective than
banner ads for a fraction of the cost.
61% of online buyers have made an online purchase
following an email newsletter. Very few forms of advertising
could ever come close to these results.
Email Squad has proven experience in this field. We can help
you:
- build online
communities
- find
audience
- develop
communication routes
- newsletter
writing, design and delivery
- database
management
This is one of
the areas that are building loyalty on the internet. Which as
we know is one commodity there is too little of in the world
today.
Make sure you get your fair share of it before it's all gone
to your competitors. And believe us, the way this area is
moving, it will soon be a very crowded market place.
|