The internet is not a technology
The big mistake most companies make is believing that the internet is something for the IT department. The internet is not a technology, it is an audience. It is the new channel that your customers are using to find information about you.
We now all know how to Google, where once we used to Yahoo. Google has also taken over from the thick volumes that used to stuff our homes and were formerly known as the Yellow Pages. In fact, over the last few years, the most common use for the whitepages volumes has been to prop up computer monitors.
Today it is unlikely you will find an organisation without a website. You are also unlikely to find anyone who believes they have leveraged everything out of their website.
So that must mean there is more to be done; more opportunity; and more return for the organisation but how do you get there ... re-think.
