The Problem
You come to a fork in the road, one leads to heaven, the other to hell, but there are no signposts. You approach two strangers at the fork. One always lies, the other always tells the truth. You don't know which is which. You can only ask one question. What is it, and who do you ask?
Think about it. Then click here for the solution.
The solution:
You go to either stranger and ask: "If I were to ask your friend which is the road to heaven, what would their answer be?" You then turn and take the opposite path to the one suggested.
The Moral
Understanding which questions to ask is often the main problem we all face on our quest to a successful e-business solution. The right question will often take you down the correct path. Often knowing which is the right question can only come from experience. Thinking has had over 14 years in this business. Which has seen many competitors take the road to hell and never find their way back.