What are the key objectives?

Who is your target audience? (who are you talking too?)

What is the key insight to how your audience behave/feel?

What are the 3 key claims you want to make?

Why should prospects accept it?

Have you had customer feedback to your current site content? (if so please detail)

Are there any divisional mandatories or guidelines?

Do you have an overall list of the content required on the site? (if so please supply)

Do you have proofed and approved copy to populate this list?

Is it available in electronic form?

If you do not have completed copy, when will it be available?

Do you have images that you want included in the site? (please keep these to a minimum, or permit us to keep them small in size thereby enabling quick download of your pages)

Are the images that you have available in electronic form?

If so what format?

If not in electronic form are they a transparency or photographic image?

Are there any specific linking partners you require on the site? (if so please supply their corporate logos in electronic format and their URL along with clearance to proceed with the link)

How will content be updated on the site?

Do you have current workflow processes?

If so please attach, if not give a rough outline.