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THINK
MAIL, Thinking Australia’s Internet Management Newsletter
takes a look at issues that go beyond the web page. It is
compiled and written by Mark Bergin.
Thinking’s mission is to help our clients establish, develop
and maintain successful internet brands. We help them complete
the transition from mere internet presence of their brand to
the more important phase of internet brand management which
covers the management of their “voice”, “experience”
and “audience”.
To subscribe, email to newsletter@thinking.com.au
with your name and subscribe in the subject line or
just fill in the simple subscription form to the right.
For further information contact -
Thinking Australia
ABN 58 070 357 425
Suite 1
401 St. Kilda Road
Melbourne VIC 3004
Tel : 61 3 9821 5055
Fax: 61 3 9821 5588
Email: info@thinking.com.au
In
this issue
1. New Economy Thinking
1.1 Weddings and Websites
2. Marketing
2.1 Dot Gone Doesn't Mean the Consumer
3. Email Marketing
3.1 Databases and Customers
4. Risk Management
4.1 Online Undercurrents
5. Squad News
5.1 Search Squad - Find Results
6. Destination-e Seminars/Hypotheticals
6.1 “I Want More…”
Click
here for more
In
this issue
1. New Economy Thinking
1.1 Is it Time to Throttle the Choke?
1.2 Keep it Stupid Simple
1.3 Even Learning Institutions Need Educating
2. Marketing
2.1 Information - The New Literacy
3. Email Marketing
3.1 One to One Marketing Finds its Customers
4. Risk Management
4.1 Thankfully Car Fleets are not Websites
5. Squad News
5.1 There’s a New Squad in Town
Click
here for more
| Issue
2.6 - October, 2000 |
In
this Issue
1.0 New Economy Thinking
1.1 Integration vs Focus
1.2 Welcome to the non-linear world
2.0 Marketing
2.1 A brand’s value increases online
2.2 Monday night’s shopping night
2.3 Olympic Record – 683 million hits
3.0 Email Marketing
3.1 Acquire their permission and you acquire their business
4.0 Risk Management
4.1 Are you still getting left behind?
4.2 70% of lost customers are unsalvageable
5.0 Search Results
5.1 Search Engines continue to be first stop
5.2 What the “#$%??” is that?
6.0 Style
6.1 The power of a well recognised style
Click
here for more
In
this issue
1. New Economy Thinking
1.1 Are you Building a Facility or Marketing a Capacity?
1.2 It’s Easier to Keep up with your Audience than
Technology.
2. Benchmarking
2.1 How Much does your Banner Ad Cost?
3. Audience Behaviour
3.1 Price does not Rule the Web, Trust Does.
3.2 What Makes Customers Shop for Frozen Peas Online?
4. Marketing
4.1 Women go Online in Numbers.
5. Risk Management
5.1 Privacy; a Big Issue.
6. Email Marketing
6.1 Email; the Online “Word of Mouth”
7. Search Results
7.1 The Growing Search
8. Destination-e
8.1 New seminars. Book Now
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here for more
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of page
In
this issue
1. Directions
1.1 Destination-e Seminars. On the Right Road.
2. New Economy Thinking
2.1 Can Large Organizations Change Fast Enough?
2.2 The New Empowerment
3. Email Marketing
3.1 Email to Grow Forty Fold 3.2 Love Bug - the Morning After
4. Marketing
4.1 Awareness vs Evaluation
4.2 Appeal to Your Customers not Their Computers
5. Audience Behaviour 5
.1 Mouse as "Zapper"
5.2 Online, a Picture is not Worth 1,000 Words
5.3 Give and you Shall Receive
6. Search Engine Optimisation
6.1 Savings over Banner Ads
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here for more
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of page
In
this issue
1. Directions
1.1 New Directions
1.2 Your customers are getting slower
2. Risk Management
2.1 Prime Minister Blair is blunt
3. New Economy Thinking
3.1 The shift in customer relationships
4. Audience Behaviour
4.1 What brings customers back
5. Search Results
5.1 One billion and counting
5.2 You can’t beat it
6. Email Marketing
6.1 Email marketing guidelines
6.2 Email and word of mouth
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here for more
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of page
| Issue
2.2 - February, 2000 |
In
this Issue.
1. Directions
1.1 Is your business connected to customers’ computers or
their minds?
1.2 A successful internet presence starts at the top
2. Risk Management
2.1 Insider Trading scenario by mistake or by lack of
procedure?
2.2 The ‘retailer’ vs. the ’e-tailer’
3. New Economy Thinking
3.1 Think like the people who made a mouse, a duck and a lion
famous
4. Traffic Building
4.1 How small businesses achieve big results
5. Audience Behaviour
5.1 Shopping – Moving from ‘Bricks and Mortar’ to
‘Clicks and Mortar’
5.2 Source of e-commerce traffic
6. Email Marketing
6.1 ‘I want’ vs ‘Buy this’
Click
here for more
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of page
| Issue
2.1 - January, 2000 |
In
this issue
1. Directions
1.1 The Old and New Economy
1.2 Fast Company - Directions on Getting New for
Old
1.3 B2B - Where Business will be in 2000
2. Search Engines
2.1 The Girl Who Married a Bear
2.2 Thinking Results
3. Benchmarking
3.1 Where are You on the Internet?
4. Email Marketing
4.1 Customer Service - Where is it on the
Internet?
4.2 Has Traditional Advertising Stopped Jingling
Those Bells?
5. Site Moves
5.1 New Sites
5.2 How to Achieve 80%+ Success
6. Risk Management
6.1 Oops. The Perils of Not Managing Your
Audience Properly
For the full story, click
here.
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of page
In
this issue
1. How and why your audience should “know” your brand?
1.1 The more you know, the more you buy.
1.2 Be in the know.
2. Email
2.1 It turns databases into communities.
2.2 It pays to join the community.
2.3 The cost factor. Dollars vs. sub-cents.
2.4 Email. The next frontier.
3. Email Case Study
3.1 Falls Creek
3.2 Postscript to Case Study.
4. Beware of the e-vaccine side effects.
4.1 Have you become an e-allergy victim yet?
5. Offer of the Month
5.1 W3C Guideline Test.
For the full story, click
here.
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of page
In
this issue:
1. Search and Evaluate
1.1 The dollar value of Search Engines
1.2 Top searched for keywords
1.3 Banner Blindness
1.4 Microsoft and the risks within an unregulated
medium
2. Audience Management
2.1 The new world could reposition your brand.
2.2 Are you part of the consideration set?
2.3 Position, position, position
2.4 You evaluate, then you buy
3. Offer of the Month
3.1 Share of Voice Report.
Full Story - CLICK
HERE
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of page
| Issue
1.5 - September, 99 |
IN
THIS ISSUE
1. Interact with your e-future
1.1 Interact Expo, no longer interacting.
2. Audience Management
2.1 Improve the customer experience with a cuter
computer?
2.2 Internet behaviour vs. Audience Behaviour
2.3 Follow your customers through the magic of
Audience Logs or Profiling your internet
audience behaviour
3. Brand Experiences
3.1 E-Business is not just about sales.
3.2 New Media on Traditional Media
3.3 Someone else’s turn to tell you.
3.4 Consumer Empowerment - serve them or
they’ll dump you.
4. Offer of the Month
4.1 WebWorthy Report. 10% off.
Full story CLICK
HERE
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of page
IN
THIS ISSUE
1. Internet Brand Protection
1.1 Build it and they may not come.
2. Audience Management
2.1 Being invisible is for ghosts.
You can’t make a
buck out of being invisible.
2.2 Do we put the customer. last on the internet?
2.3 Come back, please come back.
3. Brand Experiences Your brand is your people. Teach
them well.
4. Offer of the Month
4.1 WebWorthy Report. 10% off.
Full story CLICK
HERE
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of page
IN
THIS ISSUE
1. Internet Brand Protection
1.1 Audience vs. Technology: Which one is more important to
your company’s success?
2. Audience Management
2.1 Privacy: Hallmarks of Trust.
2.2 Traditional Media beware, the active consumer is here.
3. Brand Experiences
3.1 WaitLoss or Lose.
3.2 Email, the first step to transactions.
4. Offer of the Month
4.1 WebWorthy Report. 10% off.
Full story CLICK
HERE
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of page
IN
THIS ISSUE
1. Internet Brand Protection
1.1 Warning One
1.2 Warning Two
1.3 Copyright Issues
1.4 Privacy Policy
2. Traffic Building
2.1 The new media model
3. Audience Management
3.1 Women. They’re here.
3.2 A dynamic web needs a dynamic publishing model
4. Brand Experiences
4.1 Internet users are customers as well
4.2 New accessibility guidelines that affect you
5. Offer of the Month
Full
story CLICK
HERE
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of page
IN
THIS ISSUE
1. Thinking Headlines
2. Online Brand Protection
2.1 Is your brand ripe for hijacking?
2.2 Understanding how customers are using the web.
3. Traffic Building
3.1 Reach & Frequency online.
4. Audiences Management
4.1 Capture your audience.
5. Brand Experiences
5.1 WaitLoss Program.
Full story CLICK
HERE
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of page
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