Falls Creek is one of Australia’s major ski resorts. Thinking’s task is to provide the three “m”s:
- Manage
- Measure
- Maintain
As well as design and maintain the site, Thinking manages the Falls Creek database. An email community that has over 2,000 members.

We compile, write edit, dispatch and manage the weekly Falls Creek newsletter throughout the season.

We know that customers that know more, buy more. And this is revealed every week on the site following the delivery of the most current newsletter.